How to Write a Great Email Signature: 31 Examples

What Is an Email Signature?

A professional email ends with a little block of information providing anything we might require about the sender. This is an email signature.

If done correctly, it shows off your email style, professionalism, and specific flair. A properly arranged email signature is a reminder of you and your company that can linger in the reader’s memory long after they close their inbox.

An email signature can generate new leads, increase engagement across multiple channels, and demonstrate success.

Nevertheless, email signatures often fail. Why? Let’s dive deeper and explore the right samples.

The basic things to remember first are:

• Your aim is to use company email signatures correctly. Fit as much information as you can, but never overload it.
• Create your email signature in a legible format.
• Tell your reader who you are to make your company successful.

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Why Is an Email Signature Important?

You can add more info to your email signature than just a job title and Twitter account.

The truth is: The effectiveness of email marketing depends on having professional email signatures. It has the power to make or break your emails and will determine how every email you send is remembered.

If you do everything right:

• You’ll share digestible information with your readers through a simple email signature.
• You’ll popularize your brand through a design connecting your company with a certain aesthetic.
• You’ll make your email stand out from the typical bunch of emails received by your customers.
• You’ll use hyperlinks to develop your social channels.
• You’ll demonstrate professionalism through correct writing.
• You’ll train your team to use the same type of business email signature to show off their professionalism.

The time and effort you invest in crafting a superb email signature is truly priceless.

What Not to Include in an Email Signature

You should be informative but not lifeless. Creating an email signature is fun, but don’t get carried away. The main rule is: Make it short and sweet.

Avoid sharing:

• Your lifetime achievements.
• Inspirational quotes.
• Excessive social media channels.

Less is more.

If you want your readers engaged, follow the rule of three basic must-haves:

1. Share your full name.
2. Share your company’s name.
3. Share your job title.

The following can also be important for professional email signatures:

• Phone number.
• Social media icons or links.
• Company logo.
• Website link.
• Registered address.
• A call-to-action or reminder (optional).

NEVER include the following in a business email signature:

• Personal social media profiles.
• Personal address.
• Personal phone number.
• Quotes you find inspiring.
• Personal achievements.

Be selective to curate your email signature properly. Cram all crucial information in there and say goodbye to the unimportant rest.

What Is a Call to Action?

Also referred to as a CTA, a call to action is a media piece designed to make a viewer, reader, or listener carry out a specific action. It often takes the form of a command or instruction (e.g., "buy now" or "click here").

A Short Master Class to an Effective Call to Action

Make sure you’ve arranged a customer base: This increases brand recognition and the number of potential customers learning about your business and products, directing them to your website.

Create a sale: A CTA is a digital marketing technique that generates awareness and interest in a business, ending with a sale. Effective CTAs have a high proportion of specific customers responding.

Generate leads: People interested in your product are likely to become potential customers, called “leads.” Companies use CTAs to identify their target demographic and compile email lists for direct marketing.

Make a direct product path: A CTA simplifies website access. A customer arrives at your virtual door and makes a purchase with just a click.

5 Tips for Writing an Attractive Call to Action:

1. Use imperative language like “click,” “join,” or “shop” to make your CTA strong and convincing.
2. Make it low-risk with a zero-pressure approach to develop your personal brand.
3. Use persuasive, brief language to create curiosity and pique interest, with a value proposition like money savings.
4. Create urgency (e.g., “Use this limited-time bargain before it’s too late!”) to invoke the fear of missing out.
5. Make it stand out with bold colors and a white space border around the CTA button.

How to Make an Outstanding Email Signature?

You should be creative and simple at the same time:

• Use simple fonts for a slick design.
• Employ dividers and tables for an appealing layout.
• Ensure your email signature draws the eye.

Your email signature can become stretched, distorted, or invisible due to poor formatting. To avoid this:

• Make it mobile-friendly and suitable for all screen sizes.
• Be cautious with images—copying info from them isn’t convenient.
• Avoid HTML if possible—it can cause layout issues.

Now, let’s explore samples of professional email signatures to inspire you.

25 Professional Email Signature Templates

We’ve rounded up some top professional email signature templates and basic business signature examples.

A Simple Email Signature

A simple email signature should be limited to three or four text lines. You only need:

• Name.
• Title.
• Company.
• Phone.

Example:

Another Straightforward Email Signature Example

This plain signature includes:

• Name.
• Job title.
• Company logo.
• Contact details.
• Social media channels or links.

Branded Email Signature

A simple signature with visual details like brand colors or a company logo.

Social Media Pages for Email Signatures

This template uses social media platforms as contact points:

• Logo.
• Name.
• Contact details.
• Job title.
• Social media links with personalized icons.

Stellar Content for an Email Signature

Advertise a blog post or offering with:

• Name.
• Expertise.
• Blog content.

Personal Email Signature with Contact Information and Socials

A short, comprehensive template with:

• Name.
• Job title.
• Phone.
• Mobile.
• Website.
• Email.
• Social media icons.
• Address.

Email Signature with a Call to Action

Inspire actions like scheduling a demo or downloading materials with:

• Name.
• Job title.
• Company logo (optional).
• Contact details.
• Social media icons.
• Call to action (obligatory).

Avoid listing every phone number or social account to prevent the Paradox of Choice—too many options reduce clicks.

Add an Image to Your Professional Email Signature

A visual component like a color image of a person enhances appeal:

• Name combined with an image.
• Job title.
• Company name.
• Contact information.
• Social media icons.

Contact Information with Company Address

Include:

• Name.
• Job title.
• Contacts.
• Website link.
• Company address.

Using the Default iPhone Signature

Proper language enhances credibility, even on mobile. Examples:

• Rendered with a phone. Frequently thwarted by autocorrect. Just back off.
• *Hopefully, my beloved iPhone helped and encouraged my brevity and blunders.
• iPhone. iTypos. iApologise.
• I feel sorry for any typos as this was sent from my iPhone.
• Sent from a mobile device; all mistakes are my own.

Keep Mobile Responsiveness in Mind

Most emails are opened on mobile devices. Ensure your signature looks good on phones.

Email Signatures for Environment Lovers

Use a green footer to reflect your values:

• Name.
• Contact details.
• Social media links.
• Company logo.
• Photo.
• Green footer.

Green footer examples:

• Please, don’t print this.
• Don’t make waste—don’t print it.
• Save paper, save money.
• Thank you for not printing this email.
• Don’t print—save trees.

Email Signature with Personal Images and Logos

A branded signature with a professional photo, logo, contact info, and social links:

Use Email Clients for Your Email Signatures

Gmail and Outlook allow custom signatures without design software:

Learn how: Google | Outlook

An Email Signature with a YouTube Video Link

Add YouTube links to attract subscribers:

Showcase Your Product in Your Email Signature

Promote an online store product with a picture, description, and link:

Showcase Your Portfolio in an Email Signature

For photographers or designers, link images to your work:

Your Social Profiles in Creating an Email Signature

Boost social media with eye-catching icons:

Ask for a Review in Your Email Signature

Request reviews with a simple link:

Use Colours in Your Email Signatures

Bright colors make signatures memorable, but use them wisely:

• Pick two complementary colors.
• Match colors to your industry—brighter for creative, subtler for professional.
• Align colors with your product’s look; consult a designer if unsure.

A Hand-Written Sign-Off for Email Signatures

A handwritten sign-off adds a personal touch:

An Email Signature with a Disclaimer

Ensure security with:

• Name.
• Company name.
• Job title.
• Contact data.
• Disclaimers (e.g., virus, confidentiality, personal opinion, data protection).

Use Professional Email Signature Examples with Photos

Follow these rules for photos:

• Smile: Increases engagement.
• Quality: High-quality images avoid a spammy look.
• Background: Use a contrasting, clean background.

Fewer Lines — Best Decision for Your Email Signature

Be thoughtful about content without eliminating essentials:

• Name.
• Job title.
• Company name.
• Contact information.
• Address.
• Social media icons.
• Professionally made picture.
• A call to action.

Seasonal and Holiday Email Signature

Customize for seasons or holidays to add warmth and promote special offers.

Adding a Meeting Link to Email Signature

Include a booking link to save time and build connections.

Using Space Dividers for an Email Signature

Use vertical dividers or glyphs for readability.

Social Media Influencer Email Signature

Creative signatures with “Follow me on” can boost metrics.

Email Signature with a 2-column Look

One column for info, another as a vertical banner for promotions.

Email Signature with Traceable Links

Use traceable links to gather marketing data.

Summarizing

A distinctive, well-made email signature is essential. Include your name, position, and business info, then get creative. It serves as an introduction and marketing tool, reflecting your services and values.

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