The 7 best website builders for small businesses in 2025

In 2025, having a website isn’t optional—it’s the cost of entry. It’s your shop window, your digital handshake, that all-important first impression.

The challenge? Finding a website builder that actually delivers. They all promise simplicity, speed, and "best-in-class" features. But promises don’t build businesses. Smart choices do.

So, how do you choose the right one? You start here.

We’ve cut through the noise to spotlight the 7 website builders that actually deliver. Whether you’re selling products, booking clients, or building a brand that sticks, there’s a tool on this list that fits your goals.

Let’s get to work…

What to look for in a website builder

What makes a great website builder for small businesses? Here’s what to look for when choosing the perfect tool.

1. Ease of use

Is it easy to use? A website builder should work for you, not against you. Complicated interfaces or coding requirements can slow you down.

Look for:

• Drag-and-drop editors.

• Pre-designed templates to save time.

• Clear navigation to help you find what you need fast.

If you’re new to website building, user-friendly tools should be right at the top of your list.

2. Customization options

Your website should feel like yours—not a cookie-cutter template. Customization is key.

What matters most:

• Flexible layouts and design options.

• Custom color schemes and fonts to match your branding.

• The ability to add your logo, videos, or custom features.

Some platforms offer more creative control than others, so choose based on your desired flexibility.

3. Affordability

Can you get great features without breaking the bank? Many website builders offer free plans, but premium options can quickly add up.

Tips for choosing wisely:

• Compare what’s included in basic vs. premium plans.

• Look for free trials or money-back guarantees.

• Choose a platform that scales with your business growth.

4. Mobile responsiveness

Will your site look great on every screen? With most people browsing on mobile, this one has never been more important.

Features to prioritize:

• Responsive templates that adjust automatically.

• Tools to preview how your site looks on phones and tablets.

• Quick-loading pages for a seamless experience.

5. SEO tools

How will customers find your site? There’s no point in having the swankiest hotel in the desert. Search engine optimization (SEO) tools are essential for attracting traffic.

Must-haves:

• Built-in SEO features like meta descriptions and alt text.

• Guides or tutorials for improving your rankings.

• Integration with analytics to track your performance.

6. Scalability

Will this platform grow with you? Today, you might need a simple site. Tomorrow, you might want e-commerce or advanced integrations.

Check for:

• Upgradable plans with additional features.

• Integrations with CRMs, payment systems, or marketing tools.

• The ability to add unlimited pages as your site expands.

The 7 best website builders for small businesses in 2025

The right platform depends on your goals, skills, and the features that mean the most to you. Here are the top 7 website builders for small businesses in 2025, each offering unique strengths to help you succeed online.

1. Bitrix24 Website Builder

Best for: Businesses seeking an all-in-one solution.

Bitrix24 goes beyond website building. It’s a complete business management platform that includes CRM, automation tools, and marketing integrations. With a user-friendly website builder and free hosting, it’s perfect for small businesses that want to streamline their operations.

• Drag-and-drop editor for effortless customization.

• Built-in CRM to capture and manage leads directly from your site.

• Mobile-responsive templates for a seamless user experience.

• Integration with other Bitrix24 tools like project management and email campaigns.

• Affordable, with a free plan that includes hosting.

• Unlimited pages to grow your site as your business expands.

• Combines website creation with powerful business tools.

• Requires time to explore all features for maximum value.

Build more than a website—build your business with Bitrix24. Get started for free today.

2. Wix

Best for: Businesses seeking an intuitive, user-friendly platform.

Wix is a popular option for small businesses due to its simplicity and design flexibility. It offers a drag-and-drop editor and a wide range of templates, allowing users to create professional-looking websites with ease.

• Hundreds of customizable templates.

• Access to Wix’s App Market for additional features like booking systems or live chat.

• Built-in SEO tools to help your website rank higher on search engines.

• User-friendly interface, even for beginners.

• Free plan available for businesses that want to test it before committing.

• Flexible design options for different business needs.

• Free plan includes Wix branding on your site.

• Costs can escalate with paid apps and premium features.

Summary: Wix is a strong option for small business owners who want an intuitive platform with design flexibility. While it offers a range of features, however, keep an eye on extra costs for add-ons and premium plans.

3. Squarespace

Best for: Creative businesses prioritizing design and visual appeal.

Squarespace is known for its sleek, modern templates, making it a popular choice for creative professionals like photographers, designers, and artists. The platform emphasizes visual impact but also supports e-commerce and blogging features.

• Modern templates with options to adjust fonts, colors, and layouts.

• E-commerce functionality, with tools to sell products, manage orders, and accept payments.

• Built-in blogging platform with features for scheduling, tagging, and categorization.

• Visually appealing designs that create a professional look.

• Combines website design, e-commerce, and blogging in one place.

• 24/7 assistance is available through chat and email.

• The learning curve is higher than on more beginner-friendly platforms.

• Limited flexibility with third-party integrations compared to other platforms.

Summary: Squarespace is geared toward creative businesses looking to make a visual impact. While its design tools are impressive, the platform may feel a bit restrictive if you need extensive customization or integrations.

4. WordPress.com

Best for: Content-driven websites, blogs, and information-rich sites.

WordPress.com is widely used for blogs and content-heavy websites. It offers a range of themes and customization options, and it’s well-suited for businesses focused on long-form content, news, or educational material.

• Thousands of themes to suit various industries.

• Built-in analytics to track website performance.

• SEO-friendly features to improve your site’s visibility online.

• Excellent for blogs, news sites, and content-heavy pages.

• Scalable, with both free and advanced paid plans.

• Flexibility to customize and personalize themes.

• Less intuitive for beginners, especially for more advanced customization.

• Some key features require additional plugins or premium plans.

Summary: WordPress.com is a strong choice if your business relies on content creation or blogging. It’s scalable and flexible, but new users will likely need to invest extra time learning its features.

5. Shopify

Best for: E-commerce businesses focused on selling products online.

Shopify offers tools for product management, payment processing, and inventory tracking, making it a great fit for businesses prioritizing e-commerce.

• Customizable templates tailored for online stores.

• Payment processing support for multiple payment methods.

• Tools for inventory tracking, shipping, and customer orders.

• Comprehensive e-commerce features for managing online sales.

• Multi-channel selling for platforms like Instagram, Facebook, and Amazon.

• Access to a large app marketplace for additional functionality.

• Monthly fees and add-ons can increase costs.

• Transaction fees apply unless you use Shopify Payments.

Summary: Shopify is one of the leading e-commerce platforms for product-based businesses. It offers everything you need to manage an online store, but the cost can increase with premium features and apps.

6. Weebly

Best for: Small business owners seeking simplicity and quick setup.

With Weebly’s intuitive drag-and-drop editor, pre-built templates, and e-commerce support, it’s a solid fit for small businesses that want to get online fast.

• Drag-and-drop editor.

• Support for selling both physical and digital products.

• Built-in SEO tools to boost visibility in search engines.

• Simple, no-code setup for small business owners.

• Free plan available for small-scale sites.

• Fast website setup with minimal learning required.

• Customization is more limited compared to platforms like Wix or Webflow.

• Design flexibility may feel restrictive for users with advanced needs.

Summary: Weebly is popular for those who want simplicity and speed. It’s quick to set up and beginner-friendly, but users looking for more creative control may find it limiting.

7. GoDaddy Website Builder

Best for: Businesses that need a fast, no-fuss website solution.

Well, this one, you’ve likely heard of! It’s been the go-to for businesses wanting a quick, cheap online presence.

• AI-powered design tools that create your site in minutes.

• Built-in marketing tools for SEO.

• E-commerce functionality to sell products and services online.

• The fastest option for launching a site quickly.

• User-friendly interface for non-technical users.

• Includes built-in email marketing features.

• Limited customization and design flexibility.

• Templates are more basic compared to Wix or Squarespace.

Summary: GoDaddy’s website builder is ideal for businesses needing a website fast. It’s easy to use, but this is something of a double-edged sword, as it lacks the power and flexibility of most of the others on this list.

How to choose the right website builder for your business

Not sure where to start? Follow these simple steps to match your business’s needs with the perfect platform.

1. Define your goals

What do you want your website to achieve? A clear purpose makes it easier to identify the features you’ll need.

Ask yourself:

• Are you building an online store?

• Do you need a blog to engage your audience?

• Are you looking for a platform to generate leads and manage customer data?

Different builders specialize in different goals. Knowing yours will narrow the options.

2. Know your skill level

Are you tech-savvy or just starting out? Your comfort with technology will influence the tools you choose.

Pick a builder that matches your expertise to avoid frustration later.

3. Set a budget

How much are you willing to spend? Website builders vary in cost, from free options to premium subscriptions.

Budgeting tips:

• Start with a free plan or trial to test the platform.

• Check what’s included in basic plans, such as hosting and templates.

• Consider scalability—can the platform grow with your business?

Bitrix24, for example, offers robust free tools with affordable upgrades, making it a great value for small businesses.

4. Prioritize must-have features

What features are non-negotiable for your site? List them to ensure the builder you choose can deliver.

Essential features may include:

• Mobile-friendly design.

• E-commerce options like payment gateways and inventory management.

• Integration with tools like email marketing or CRM.

5. Test before committing

Don’t commit without trying the platform. Most builders offer free trials or demos. Use this opportunity to explore the interface and features.

What to test:

• How easy it is to customize templates.

• Mobile responsiveness—does your site look great on all devices?

• Page load speeds—fast-loading sites keep visitors engaged.

Testing ensures the platform works for you before you invest time and money.

By following these steps, you’ll feel confident choosing a website builder that fits your goals and budget.

Why Bitrix24 stands out

What if you could do more than just build a website? Bitrix24 lets you create a professional site while managing your entire business from one platform. It’s a game-changer for small businesses looking for an all-in-one solution.

Seamless website building

Bitrix24’s drag-and-drop editor makes designing a website simple. You don’t need technical skills or coding experience.

Key features include:

• Customizable templates for a polished, professional look.

• Mobile-responsive designs to ensure your site works on all devices.

• Free hosting, so you don’t have to worry about extra costs.

Built-in CRM integration

Most website builders stop at the design stage. Bitrix24 goes further by integrating a powerful CRM. This means you can manage your leads, sales, and customer relationships—all from the same platform.

How it helps you:

• Capture leads automatically from website forms.

• Track customer interactions in one centralized system.

• Use insights from the CRM to fine-tune your sales strategy.

Affordable for small businesses

Budget is always a concern for small businesses. Bitrix24 offers robust features at a price point that works for you.

Why it’s cost-effective:

• Free plans include essentials like hosting, templates, and CRM tools.

• Paid plans scale with your business, offering advanced features without breaking the bank.

• You avoid the need for multiple subscriptions since Bitrix24 combines tools in one platform.

Designed for growth

Your business won’t stay the same forever. Bitrix24 is built to grow with you, offering features that adapt as your needs evolve.

Growth-focused tools include:

• Unlimited pages, so your website can expand as your business does.

• Marketing tools like email campaigns to engage your audience.

• Advanced analytics to monitor performance and drive improvements.

Everything in one place

Why juggle multiple tools when you can have everything in one platform? Bitrix24 integrates website building with CRM, project management, communication tools, and more.

What this means for you:

• Simplified workflows, reducing time spent switching between tools.

• A unified experience for managing your website and business.

• More efficiency, so you can focus on growth instead of admin tasks.

With Bitrix24, your website—and your business—are just a few clicks from success.