What is customer intelligence?

Suppose, you sell a B2B product to various companies. Having segmented your customers by their company size, you've discovered that if a company has between 100 and 200 employees, they are three times more likely to purchase your product than smaller or larger companies.
After discovering this valuable piece of info, you start using data enrichment services that provide you with the information about company size using LinkedIn data.
As a result, all incoming leads are now segmented by size, and your sales representatives now concentrate on companies that have between 100 and 200 employees. You've tripled your sales, without any additional investment in labor.