Sales mix is defined as a metric for companies that produce or sell multiple products to calculate the promotion of each sold product. This matrix is used to determine how profitable each product is. Additionally, it helps you understand whether you have reached the specific sales targets.
Sales mix is used by analytics to determine a company's potential for further growth. If there is a decline in profits, it helps locate the low-profit product or service and change sales strategies regarding it, whether it is better marketing or complete liquidation.
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