What Is User Segmentation

Behavioral. Companies collect a lot of data about their customers, including purchase history, time spent on specific website pages, post interactions, and so on. Based on similar customer behavior, companies create targeted campaigns to purchase specific products.

Demographic. This includes age, living area, income, gender, and so on.

Firmographic. Applied in the B2B sector. The customer companies are segmented based on the industry, employee size, firm size, and so on.

Psychographic. This segmentation requires deeper research and additional details. Customers are segmented based on lifestyle preferences, values, and interests. Such information is usually collected with the help of surveys and can promote deeper customer-company connections.