Return on Investment (ROI) calculator from Bitrix24

Calculate important marketing metrics for your ad campaign: ROI, CTR, CPA, CPV, CPM, and more.

Enter your campaign information

Fill in the required fields below to calculate your ad campaign metrics.

Ad spend:

Ad revenue:

Impressions:

Clicks:

Orders:

Sales:

calculate

clear

ROI

Return on investment

CTR

Click-through rate

CTC

Click to conversion

CTB

Actions to Sales

CPM

Cost per mille
(1000 impressions)

CPC

Cost per click

CPA

Cost per action

CPS

Cost per sale

How is ROI calculated?

The basic formula for ROI that we use in our calculations is this: ROI = (Ad revenue - Ad spend)/Ad spend * 100%

How to improve your sales results and maximize ROI?

If you’re looking to increase the efficiency of your ad campaigns and increase your ROI, try Bitrix24 — a free online CRM system that features a full set of digital marketing tools for businesses.

Customer segmentation

Marketing campaigns launched directly from your CRM (emails, Google, social media, messengers, etc.)

Marketing automation (rules and triggers)

Analytics and reports (BI Builder)

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Comprehensive analytics inside your CRM

Everything you wanted to know about your ads is here: impressions, clicks, costs, ROI, and more.

Add your promotion channels and start collecting data instantly

Follow the client’s path from awareness to purchase

Marketing ROI calculated automatically

Advanced sales and marketing analytics (BI Builder)

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