11 best sales tracking software in 2025

Selecting the right sales tracking software is more than a decision; it's a game changer for your team's productivity and overall sales success. With a dizzying array of options out there - each promising the moon and beyond - it's hard to know which one will truly deliver.

That’s why we’ve done the legwork for you.

After evaluating over 30 tools, we've distilled the list down to the top 11. We look at each’s USP, their key features, respective pros and cons, and (of course!) their pricing. In fact, just about everything you need to make an informed and confident choice. So, without further ado….

TL; DR table

1. Bitrix24

Bitrix24 transforms business operations with its integrated approach, combining powerful sales tracking, CRM, and project management into one platform. Ideal for businesses focused on maximizing sales performance, Bitrix24 streamlines workflows and boosts sales efficiency by providing comprehensive tools to monitor, analyze, and enhance sales processes.

Key Features:

• Comprehensive CRM Functionality: Tracks every stage of your sales pipeline, from initial contact to final sale, ensuring detailed monitoring and optimization of sales interactions and opportunities.
• Advanced Sales Reporting Tools: Generate detailed reports on sales performance, forecasting, and team productivity to make data-driven decisions.
• Automation of Sales Tasks: Automates essential sales tasks like follow-ups, lead scoring, and sales notifications to reduce manual work and increase conversion rates.
• Extensive Integration Capabilities: Integrates with popular sales apps and platforms, enhancing data synchronization and providing a holistic view of customer interactions.
• Real-Time Sales Analytics: Offers dashboards that provide real-time insights into sales metrics and KPIs, helping teams to quickly adjust strategies and improve outcomes.

Pricing:

Bitrix24 offers a flexible pricing model starting with a generous free basic plan that includes essential sales tracking and CRM features, making it accessible for startups and small businesses. Advanced plans are available for larger enterprises, at $399, featuring more sophisticated tools and customizations.

Pros:

• All-in-One Sales Platform: Combines sales, CRM, and project management, reducing the need for multiple tools and ensuring seamless integration of sales activities.
• Customizable to Sales Processes: Highly adaptable to different sales workflows and strategies, supporting a wide range of industries and business sizes.
• Extensive Support for Sales Teams: Provides abundant training resources, online support, and community forums to help sales teams maximize their use of the platform.

Cons:

• Complex Feature Set: The broad array of features can be daunting for new users, particularly those new to integrated sales platforms.

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2. Salesforce

Salesforce provides a highly scalable platform that adapts to the size and complexity of any business. It’s well-known for its extensive ecosystem of integrations and add-ons, allowing for a highly personalized experience.

Key Features:

• Scalable CRM solutions
• Wide array of add-on modules and integrations
• AI-powered insights with Salesforce Einstein
• Robust analytics and reporting tools

Pricing:

Salesforce offers multiple pricing tiers, starting at $25 per user per month, scaling up to premium plans that provide additional features and support.

Pros:

• Highly adaptable platform suitable for any business size
• Strong ecosystem allows for extensive customization
• Continuous innovation with regular updates and new features

Cons:

• High cost can be a barrier for small businesses
• Complex setup and customization process may require additional support

3. HubSpot CRM

HubSpot CRM is renowned for its user-friendly interface and seamless integration with the broader HubSpot marketing suite, making it a good fit for businesses looking to combine their sales, marketing, and customer service efforts into one platform.

Key Features:

• Easy-to-use interface
• Free plan with essential CRM functionalities
• Extensive automation capabilities
• Detailed analytics and reporting

Pricing:

HubSpot offers a free entry-level plan with paid upgrades that start at $50 per user per month, which include advanced features and higher levels of customization.

Pros:

• Comprehensive integration across marketing, sales, and service
• No cost barrier to entry with the robust free version
• Intuitive design and user experience

Cons:

• Pricing escalates quickly as additional features and functionalities are required
• Limited customization options in the free version

4. Zoho CRM

Zoho CRM is a versatile tool designed for businesses of all sizes, with a strong focus on adaptability and affordability. It stands out with its artificial intelligence assistant, Zia, which provides predictive analytics and automation suggestions.

Key Features:

• AI assistant for sales predictions and advice
• Customizable dashboards and reports
• Process management tools
• Extensive integration ecosystem

Pricing:

Zoho CRM offers a range of pricing plans starting at $15.24 per user/month, making it an affordable option for small to medium-sized businesses.

Pros:

• Affordable pricing for a wide range of features
• AI capabilities enhance decision-making and efficiency
• High level of customization to fit specific business needs

Cons:

• The interface can be cluttered, especially with multiple customizations
• Initial setup and training can be time-intensive

5. Pipedrive

Pipedrive excels as a sales management tool built by salespeople, for salespeople. Its interface is designed around activity-based selling, making it highly effective for teams focused on driving sales through actionable insights.

Key Features:

• Activity-based sales interface
• Customizable pipelines
• Integration with popular software like Google Apps, Microsoft, and Slack
• Powerful automation features

Pricing:

Pipedrive's pricing starts at $14 per user per month, with advanced features available in higher-tier plans.

Pros:

• User-centric design optimizes the sales process
• Strong focus on actionable metrics and results
• Extensive automation reduces manual work

Cons:

• Lacks depth in reporting compared to some competitors
• May not scale as well for very large organizations

6. Insightly

Insightly CRM is designed for growing businesses, with a strong emphasis on project management and delivery alongside traditional CRM functionalities. It integrates project management with customer relationship insights to streamline operations across functions.

Key Features:

• Integration of CRM with project management
• Mobile CRM with business card scanner
• Email tracking and mass emailing capabilities
• Relationship linking between contacts, organizations, and opportunities

Pricing:

Insightly offers pricing starting from $29 per user per month, which includes the essential CRM and project management features.

Pros:

• Dual focus on CRM and project management increases operational efficiency
• Extensive customization options allow for tailored workflows
• Useful mobile tools enhance field operations

Cons:

• Interface can be overwhelming due to the breadth of features
• Higher learning curve for new users due to complex functionalities

7. Freshsales

Freshsales, by Freshworks, offers a dynamic CRM solution that caters to high-velocity sales teams. Known for its intuitive user interface and powerful automation features, Freshsales aims to minimize manual tasks and increase sales productivity.

Key Features:

• Built-in phone and email
• Sales lead scoring
• Advanced analytics and reporting
• Multiple sales pipeline management

Pricing:

Freshsales offers four pricing tiers, starting from $9 per user per month, with features expanding in the higher tiers to accommodate larger business needs.

Pros:

• User-friendly interface ideal for fast-paced sales environments
• Comprehensive automation features simplify the sales process
• Effective lead scoring helps prioritize prospects

Cons:

• Many advanced features are only available in higher-priced plans
• Limited customization options for reports and dashboards

8. Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales integrates deeply with other Microsoft products, offering a comprehensive sales solution that leverages existing Microsoft infrastructure, particularly for enterprises heavily invested in the Microsoft ecosystem.

Key Features:

• Seamless integration with Microsoft 365
• Advanced AI insights and recommendations
• Customizable sales processes and dashboards
• Real-time collaboration capabilities

Pricing:

Pricing starts at $65 per user per month, reflecting its enterprise-focused feature set and integration depth.

Pros:

• Deep integration with Microsoft products enhances productivity
• Strong AI capabilities for data-driven decision-making
• Extensive support and integration ecosystem

Cons:

• Higher cost barrier compared to other CRM solutions
• Complexity and breadth of features may require more intensive training

9. Salesforce Essentials

Salesforce Essentials is designed specifically for small businesses, providing a simplified version of Salesforce's powerful platform with essential CRM functionalities needed to start and grow customer relationships.

Key Features:

• Streamlined interface for ease of use
• Basic Salesforce automation and integration features
• Case management and lead tracking
• Customizable reports and dashboards

Pricing:

The pricing for Salesforce Essentials starts at $25 per user per month, making it accessible for small businesses.

Pros:

• Provides essential Salesforce features at a lower cost
• Easy to set up and use for small teams
• Good scalability as business grows

Cons:

• Limited functionality compared to the full Salesforce platform
• Integration options are less extensive than higher-tier Salesforce products

10. Nimble

Nimble is a user-friendly CRM focused on simplicity and integration with social media, providing small to medium-sized businesses with the tools to engage effectively with customers across multiple channels.

Key Features:

• Social media integration
• Unified message inbox
• Contact and pipeline management
• Simple, intuitive interface

Pricing:

Nimble offers a straightforward pricing plan at $24.90 per user per month, with all features included.

Pros:

• Strong social media integration enhances customer engagement
• User-friendly design ideal for smaller teams
• Effective contact management simplifies outreach

Cons:

• More suited for small to medium businesses, may not scale well for larger enterprises
• Limited customization and reporting capabilities

11. Copper

Copper CRM is uniquely designed for integration with Google Workspace, providing a seamless CRM experience for users who rely heavily on Google applications. It emphasizes automation and ease of use, particularly for relationship management.

Key Features:

• Deep integration with Google Workspace
• Automated data entry
• Visual pipeline management
• Advanced reporting features

Pricing:

Copper offers pricing plans starting at $9 per user per month, with advanced features available at higher tiers.

Pros:

• Excellent integration with Google Workspace simplifies workflows
• Automation of routine tasks frees up time for strategic activities
• Intuitive design for easy adoption

Cons:

• Primarily relies on Google for functionality, less ideal for non-Google users
• Some advanced features require higher-tier plans

The Final Decision

The right sales tracking software doesn't just support your workflow—it transforms it. Our comprehensive review has highlighted the best tools of 2025, each tailored for different business sizes and needs, from Bitrix24’s extensive features to Salesforce Essentials for smaller operations.

What essential features should you consider for transformative results?

• Seamless integration: Does the software integrate smoothly with your existing tools?
• User-friendly interfaces: Will your team be able to navigate the software without extensive training?
• Cost-effective pricing: Does the investment align with the potential return?
• Advanced analytics: Can the software provide insights that propel your sales forward?

These considerations are critical as they form the backbone of effective sales operations. Whether you're part of a large enterprise needing comprehensive solutions like Microsoft Dynamics 365 or a startup looking for simplicity and affordability with tools like Nimble or Copper, there’s a fitting tool for every scenario.

But if you’re looking for a solution that delivers more than just basic functionality, consider Bitrix24.

It stands out by offering a unified platform that enhances communication, streamlines management, and accelerates sales processes.

Ready to make a well-informed decision?

• Test drive Bitrix24 with a free trial- see why 15 million users worldwide trust us to power their growth.
• Dive deep into its features.
• See how it transforms your sales operations firsthand.

Bitrix24 isn’t just another sales tool—it’s the competitive edge that turns your team’s potential into real, measurable success.